Image from JAK & JIL.
Now before I begin, I’m not saying I have the best brand etiquette myself, I’ve slowly but surely become a complete snob to the likes of ‘Primarni’ and have finally realised that for me, owning fewer pieces that are better quality is much better in the long run than a landfill of fast-fashion clothes that never quite fit right and always have the odd thread loose (there was a faint-hearted disclaimer in there somewhere).
I digress however, as for a while now I have noticed an attitude towards fashion that is very brand/label focused as opposed to design or suitability, and this has quickly been deemed a normal way to determine views on fashion items. Are we really judging clothing on the little label that adorns the back of our neck? And when I say judge, I mean do we subconsciously (or even consciously) see a brand or designer and feel a bit more love or interest for a product than we otherwise would?
I’m sure there are many prodigal shoppers who are more than aware of this and cannot see how it is a problem, although to me, you could have the most inspirational logo or contemporary design, but if it is ill fitting and fails to make you look and feel great, how is this beneficial to finding your own personal taste and style, and more importantly what suits you.
In no way am I against designers and on anyone’s side if ever there be one, it is far from easy to pretend high-street can suffice the likes of Chanel, but I am completely on the fence when it comes down to it. I think the every day consumer should be entitled the ability to access fashion just as much as the upper class Parisian chic targeted all too artificially, but that’s another story for another time.
I could go on but I doubt it would do me (or you) many favours, so I will end with one last question, A plain white tee from H&M is (hypothetically) much better quality and fit than one from Marc Jacobs, you have the choice of one for free, what do you choose?
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